beer & cider marketing awards 2018

18 or Over.

Ok, I know. It’s half way through January. But i’ve been busy. Busy picking photos.

But dammit, it’s not easy to choose your best shots of the last year. I don’t mean that to sound conceited, but it’s just I took a shedload of photos last year and it takes a lot of legwork to prune them down. Oh boo hoo.

Anyway, last time around, I just went for 17 shots which I loved from the previous year, but frankly that was tortuous, so this year I’ve plumped for a collection of shots that I really like (note: subjective) wrapped up in the 3 different categories where my photography seems to inhabit: Street, Corporate & Events and Travel.

Enough yadda, hope you enjoy. Here’s the 2018 chart rundown…

Street life.

2018 was a busy street year. Whenever I got the chance, I’d get up into London - hopefully with decent light - and see what I could get. Prime spots were Soho and surrounding areas, the Tate Modern and perhaps slightly oddly, the new area around Kings Cross.



Corporate shindigs & happening Events.

From brand launches for pharma companies, to 1940’s Days to Will Young, 2018 was the year of the event. Had loads of fun out there - for clients new and old - capturing chefs cooking, beers being drunk and rugs being cut.


Big days out - travels with the family.

Got around last year. Maybe not as far or wide as the year before (actually, I went to Australia so I couldn’t have gone any further really…), but from Devon to The Isle of Wight with Brighton, France and Belgium in-between it was a year of fun for travel snaps with and without the rest of the brood.

Ale in a day's work.

It's not often you get to combine two excellent things in one place, but luckily on Thursday evening, I managed to get photography and beer together in a giant boozy snappathon.

Now in its fourth year, the Beer and Cider Marketing Awards celebrates the best marketers and campaigns in the industry and is held in the ever hipstery Old Truman Brewery in Brick Lane.

The great and the good from the world of British cheeky beers both large and small were there, and they were treated to several million kegs of craft ales and ciders, plus some proper delicious street food.

My simple brief for the evening was to capture a) the winners in usual awards grip and grin stylee and b) people enjoying themselves, which is remarkably simple once the beer started flowing.

Whilst I was pretty busy snapping away, it was clear the dedication and passion for the products that people were representing - these guys really love their beer (and cider). Among the many winners were Thatchers, Beavertown, Big Drop Brewing Co and the overall winners: St Austell.

I should mention the product packaging while i’m here - some of it is top class nowadays - you could say the industry has really raised the bar on that one (sorry)

One thing in would also note is the venue itself - The Old Truman Brewery is really fun for a photographer - lots of urban decay, interesting light and two different levels so you can lean over and get shots from above.

So ceremony done, weighty silver pint glass awards lifted and DJ's in full spin, I ducked out before it got too out of control, only to realise - ironies of ironies - that I'd not touched a drop all evening and was as sober as the proverbial.

Which reminds me - mine's a pint if anyone's asking...


Tech Corner:
No manual for this shindig - it was all quick-fire AF. That meant lashings of Zeiss Loxia 85 for the candids, some 25mm for the wide ceremony shots and the 35mm f1.4 for wandering around and product shots.