Kermit, you're wrong. Dead wrong.
Running a business is one thing - with all the chasing around, getting clients and making sure Mr. HMRC has got all your details and been paid on time. The last thing you want to worry about is the environment - right?
Well, one thing I've been really conscious of whilst setting up Worsfold (and my branding gig Story) is that it's all as green as possible. Now the expectation is that it's really tricky and - if you're cold of heart - not something you should spend time on as you'll get no return on investment.
But the way I look at is that it's your moral duty (i know heavy..) as a business owner, and indeed a decent human being, to at least try and make changes to the way your small business is run to lessen the impact on Planet Earth. And it doesn't mean it costs £££.
So what can you do? Here's how I've started down the road to being green.
Firstly, I mostly work from home so one big change we've made is to begin buying our gas and electricity from a green energy supplier. We chose Bulb and so far, it's been excellent. Bulb say that every unit of electricity you use, a unit is produced and put on the grid by a pollution-free renewable source and 10% of their gas comes from biomethane. That’s gas produced from organic matter like sewage and manure - which is then reinjected onto the grid - poo power!
So every time I'm downloading images from a card, backing up, editing shots from a project or recharging my camera batteries, I'm using and promoting green energy. And every time I turn on the heating during chilly January, I'm being warmed at least 10pc by pig plop. Or something.
It's easy to switch over to these guys, so have a look (oh, and if you do want to go ahead... use this code as we'll both get £50 off! bulb.co.uk/refer/graeme7671 )
So that's the power bit - what else?
Well, if I am travelling for projects I've made a pact with myself to use public transport as much as possible. This can be a pain (hello GWR!) but it avoids the car. Speaking of which, once conditions are right the plan is to go full electric car, but in the meantime, our Ford has a really low emission EcoBoost engine.
Then there's all the other usual bits and pieces - business cards from Moo are on recycled stock and Squarespace - who host the site you're reading this on now - is hosted on renewable energy. Oh, and our food waste always goes in the scraps bin and we're reusing those bags at Sainsbury's and avoiding plastic packaging where possible (You saw Blue Planet II, right?)
Really, the mantra in my head now is - "Can we do this green?"
Along down the path is a proper 'green policy' and then getting a full audit and accreditation with one of the key industry leaders like Green Mark, and i'm guessing at somepoint it'll spin out to a proper charter of ethics as a business wider than just eco issues, but that's for another day - after all, it's takes time for good things to grow - isn't that right Kermit?
Are you a SME or small business owner? What's been your green take - do you have a policy or tips? I'd love to hear from you! Leave a comment below or get in touch at firstname.lastname@example.org